What do you do to make sure you always show up ready?
A few years ago, I showed up for my first triathlon. I had been training for a few months, and was really excited about completing the race. But when I arrived to pick up my packet the day before the triathlon, I realized I wasn’t as ready as I should have been.
For one, ninety-eight percent of my swim training had been done in the pool. A heated pool. So when a cold front came in that made the ocean water colder than any water I had ever swam in, I knew that wasn’t going to be good. Luckily there was a shop nearby that sold wetsuits that could help keep me warm. But since I had never swam in a wetsuit before, I was more than a little anxious.
Along with the cold front came the wind. Oh the wind. During my bike training (which admittedly not enough was done outside), there was rarely any wind if ever. So after coming off a grueling and cold swim, having to ride into raging winds made a tough ride even tougher.
After finishing the bike I prepared to transition into the 5k. But at this point, I was completely wiped out. I should have had more energy but the swim and the bike zapped more out of me than anticipated. I hadn’t thought to bring any snacks with me to help refuel, so I had to find a way to muster up enough energy to make it through the rest of the race.
Ultimately, I finished the triathlon. But it was oh so very hard. Much, much, harder than it had to be. Because I didn’t show up as ready as I should have.
I should’ve practiced more in the open water. I should have practiced in cold open water. I should’ve practiced in the open water in a wetsuit. I should have ridden my bike more outdoors. I should have ridden my bike outdoors in varying weather conditions. And I should have come with snacks to help replenish my energy to make sure I had enough to get me me to the end of the race.
Winning happens in advance
I walked into the triathlon completely naive. I thought that because I could consistently swim and bike more than the race distances, and make it through a 5k that that was all I needed to be able to complete the triathlon successfully. Boy was I wrong. There was so much more to it than that. So many factors to consider. So many things to be prepared for come race day.
And while you can’t always prepare for everything in advance, it is important to show up prepared with a game plan for how to succeed no matter what difficult conditions arise. I should have been more ready. Thankfully, the results were not disastrous. I made it through the triathlon, but boy did my butt get kicked something awful during the process.
How does this apply to your business?
As you work to build your business, to ensure that you will be successful it is important that you spend the time preparing yourself in advance to be a success. Building a thriving business is hard enough on its own, no need to make it even harder for yourself by not building an effective strategy, or plan that puts you in the best position to succeed.
And the more you prepare in advance by scanning your external environment, taking inventory of your own capabilities, and combining that with what you know about your customers to build a game plan, the easier it will be for you to build a business that oozes so much awesomeness that your customers can’t help but want to be your customer.
Check out chapter three of Delight Inside for more information on building a strategy for your business. Included in the chapter you’ll find details on:
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